For a fitness-themed company, I’d target studios that have a strong community focus and cater to active, health-conscious clients. Some example studios I’d prioritize include:

Orangetheory Fitness — known for its high-energy group workouts and motivated member base.

Barry’s Bootcamp — a trend-forward, results-driven studio with a loyal following.

CorePower Yoga — combining fitness with mindfulness, appealing to a wide range of fitness enthusiasts.

F45 Training — popular for its functional training and fast-paced classes.

Local boutique studios that focus on niche workouts like HIIT, boxing, or spin classes, since they often look for new fitness products and partnerships to add value to their clients.

I’d research each studio’s current offerings, audience demographics, and growth plans to tailor outreach messages that highlight how our product or service aligns with their goals and enhances their members’ experience.

A successful outreach strategy I implemented involved promoting my music and media brand through direct engagement with local venues and influencers. I started by identifying key people who aligned with my brand’s vibe, like event organizers and campus influencers. I crafted personalized messages that highlighted how a partnership could be mutually beneficial—offering content creation, cross-promotion, or exclusive event coverage. I followed up consistently and maintained authentic conversations rather than just sending cold pitches. This approach resulted in several collaborations where I got to create behind-the-scenes content and perform at local events, which boosted my visibility and audience engagement. It taught me that personalization, persistence, and clear value propositions are key to effective outreach.

I approach building relationships with potential business partners by focusing on genuine connection and mutual value from the start. I begin with thorough research to understand their goals, challenges, and brand identity so I can tailor my outreach and conversations. When I make initial contact, I prioritize listening more than talking—asking thoughtful questions to learn what they really need and where there’s alignment. I’m transparent about what I bring to the table and open to collaboration ideas, aiming to build trust through consistent communication and delivering on promises. Over time, I nurture the relationship by checking in regularly, sharing relevant insights or opportunities, and showing appreciation for their time and partnership. To me, strong business relationships are built on respect, clear communication, and a shared vision for success.