I would start by creating a clear content calendar that outlines what to post and when. I plan content ahead of time to avoid last-minute rushes and use scheduling tools to automate posts. I also set aside regular time blocks each week to create and review content, making sure everything aligns with the brand’s voice and goals. Regular tracking and adjusting based on engagement help me stay on track and keep the content fresh and relevant

I would target studios that value design and innovation in fitness. Boutique studios known for unique and high-quality experiences are a great fit. For example, cycling studios like SoulCycle or smaller local boutique studios that focus on wellness and community. I would also consider Pilates or yoga studios that prioritise movement quality and would appreciate Erupt’s design-led equipment. In addition, hospitality partners such as upscale hotels or lifestyle resorts would be ideal because they want to offer standout fitness experiences to their guests.

In a role with United Climate Youth Morocco, I led outreach to local organisations to build partnerships for climate initiatives. I started by researching each group’s goals and recent projects, then reached out with personalised messages referencing their work to show genuine interest. Instead of just asking for support, I focused on how a collaboration could benefit both sides. Through regular, meaningful follow-ups and offering tailored ideas, I secured several strong partnerships that helped expand our impact.