I’d use 6 core strategies, layered together:1. Lead With Proof, Not Claims 🌱Why: Vegan beauty buyers are skeptical—and smart.TacticsIngredient breakdowns: why each ingredient existsSide-by-side results (vegan vs non-vegan alternatives)Wear tests, skin tests, time-lapse results“What we don’t use and why” transparency postsBuzz Angle“Vegan, but it actually works.”2. Build a Values-Driven Community (Not Just Customers)Why: Vegan beauty is identity-aligned, not impulse-driven.TacticsFeature real customers’ skin journeysSpotlight activists, estheticians, dermatology studentsInvite community stories about switching to vegan beautyHost comment discussions (not just CTAs)Buzz Angle“This brand gets me.”3. Creator Seeding With Believability 💄Why: Authenticity beats reach in this category.TacticsSeed micro-creators (5k–100k) with diverse skin typesFocus on “first impressions” and honest reviewsNo script, no forced talking pointsEncourage creators to show full routinesBuzz Angle“Everyone’s discovering this at the same time.”4. Make Education Scroll-StoppingWhy: Education = trust = conversion.Tactics“Ingredient myth vs fact” series“Vegan ≠ boring” color payoff demosShelf-life, sourcing, and sustainability breakdownsDuets reacting to misinformation in beauty TikTokBuzz Angle“I learned something—and now I want it.”5. Launch Moments That Feel Like Culture 🎥Why: Buzz comes from moments, not just ads.TacticsCountdown teasers with texture shotsLive vegan routine demosLimited drop or exclusive shadeCommunity voting on packaging, shade names, or causes to donate toBuzz Angle“This feels like a movement, not a product.”6. Tie Beauty to Purpose (Without Guilt Marketing)Why: Consumers want impact, not pressure.TacticsDonate a portion of launch sales to animal welfarePartner with cruelty-free orgsHighlight sustainable packaging choicesShow the brand team’s real valuesBuzz Angle“I feel good buying this.”

I break it into three phases:1. Pre-Launch: Build Curiosity & Ownership Goal: Make the community feel involved before the product drops.TacticsTeaser ContentClose-ups, blurred shots, partial reveals“We’ve been working on something…” style postsInteractive Polls & QuestionsColorways, names, features“Help us decide” creates emotional buy-inEarly Access for InsidersEmail/SMS list, close friends, DiscordReward loyalty, not just reachBehind-the-ScenesPackaging tests, mistakes, real conversationsMakes the launch feel humanEngagement ToolsIG Stories polls & slidersTikTok comment promptsCountdown stickers“Reply to get early access” DM automation2. Launch Week: Turn Attention Into Participation 🚀Goal: Shift from awareness to action.TacticsLive MomentsIG Live / TikTok Live launch revealReal-time reactions + Q&ACommunity Challenges“Post your first impression”Hashtag challenge with repost incentivesCreator SeedingMicro-creators in the actual target demoStagger posts so content feels constantComment-First StrategyRespond fastTurn comments into new postsPin community reactionsEngagement ToolsLimited-time launch codesComment-to-win giveawaysDuets/StitchesLive shopping (if applicable)3. Post-Launch: Convert Buyers Into Advocates 🔁Goal: Keep the conversation going after the hype fades.TacticsUGC AmplificationRepost customers, not just influencersHighlight different use casesEducation ContentHow-to’s, tips, “things you didn’t know”Feedback Loops“What do you want next?”Address issues publicly and transparentlyCommunity RecognitionFeature top fans weeklyName a highlight after them (“Community Picks”)Engagement ToolsStory shoutoutsCustomer review reactionsFollow-up emails/SMS with questionsReferral or loyalty rewards

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