To ensure every student knows Saint James Tea I would set up a table outside of our student union to give out taste testers to any student who walks by. I would also reach out to athletes to partner with them and maybe even try and get them to have Saint James as a sponsor.

Through UGC on TikTok and Instagram, I would make it my goal for my audience to try Saint James at least once because once they try this tea, they'll be hooked. Consistency is key so making sure I have multiple videos or stories with links to Saint James' website or their Amazon would be of utter importance.

Saint James is the perfect drink to introduce onto the University of Florida campus. One club I am a part of is Ad Society. In one of our previous meetings we collaborated with the brand TruFru, creating content for both TruFru and Ad Society's social media. I love the idea of Ad Society collaborating with Saint James, as this would produce a lot of UGC and expose the drink to a wider audience on campus. I am also a member of Delta Phi Epsilon. With over 250 active members, Saint James can be exposed in many ways through events such as sisterhood events, formals, or mixers with fraternities on campus. This is the perfect drink to introduce to college students who love a mixed drink, chaser, or everyday healthier drink option.