I'm an active member of Delta Delta Delta, a national sorority at the University of Texas at Austin. I am also involved in the Teachers of Tomorrow club at UT Austin, helping children around the Austin area put on plays, refurbish books, and even help with their garden.

I am also an Alani Nu collegiate brand ambassador. I plan on also tabling for them (maybe even do a double collab) during the high traffic times to attract triple the students that stop by! I’ve also reached out to smaller brands to partner with us for Mom’s Weekend, inviting them to host tables at the Tri Delta house so they can connect directly with students and parents during the event.

I would engage my campus community with Tangle Teezer by creating fun and social experiences that fit into student life, like pop-up stations to “Detangle & Refresh” during busy times, such as move-in week, midterms, and campus events. Students could try Tangle Teezer brushes, get quick hair refreshes, and learn which brush works best for their hair type. I’d boost this on TikTok and Instagram through short content that shows real college moments (post-workout hair, busy mornings, or getting ready with friends) while running giveaways and doing challenges that encourage tagging and sharing. I’d also collaborate with my sororities and my other student organizations to include Tangle Teezer!