I have been selling designs via print on demand for about 2 years now. I have learned that it is very important to sell what the people want and not just what you want. Following trends that engage with the audience is crucial for success.

I usually watch similar videos to what I want to post and see what made them successful. This could be in terms of trends, audio, or style. Then after getting the inspo, I create my own content that will engage with my audience.

One of my most engaging pieces of content was when I shared Halloween costume inspiration based on my t-shirt designs. I think it resonated because it went beyond just showcasing the product, it gave people ideas they could use and connect with personally. I feel like this approach could be useful when selling flowers, such as inspiring gift ideas for a girlfriend, mom, etc.