I worked as the social media manager for a boutique, Collette Clothing, where I grew our Tik Tok from 0-24k followers in under 6 months. In this role, success was seeing followers and views convert to actual sales. We saw an incredible boost in our online sales throughout my management, recieving over $10,000 in sales due to my viral Tik Toks. Prior to this, our primary income came from brick-and-mortar sales at the store. It was extremely rewarding to be able to help this small business survive the pandemic when their normal form of income was suspended as people could not shop in store. I also just finished an internship at a digital marketing agency, 510 South, where I worked with a variety of clients to produce relevant, engaging content specific to their target audiences. I managed one account, a local bakery, solely on my own, and they saw a direct increase in sales and online orders during my management. With our other clients, I learned how to quickly adopt a brand's voice and create content that fits their brand image and target customer base, while also incorporating trends to increase virality. I also ran my own personal YouTube channel from 2015-2021, where I created, shot, and edited over 120 videos and built a subscriber base of over 7k. I collaborated with a variety of companies to create branded content to exposure, grow their consumer base, and increase sales.