A time I was able to mobilize people around a pedicure I loved was when I used to work in retail and whenever someone was coming up to my counter to buy a skincare product I would always ask them off the bat what type of skincare regime or cleansing qualities they were looking for and they would tell me and so I would always guide them to the best products that matched their skincare instead of what they got because of what they heard online and since a majority of the people I helped out had similar skin concerns as me it would help close in one chin products would help them!