I would create buzz for Blo on social media by sharing fun getting-ready content before formals, date nights, game days, and weekends out since those are moments girls on campus already love posting about. Being involved in sorority life and living with girls across different chapters, I’m constantly around people who care about beauty and fashion, so it would feel really natural to bring friends to appointments together and share before-and-after content, GRWM videos, and group experiences that get other people excited to try Blo too. I think making Blo feel like the go-to part of getting ready for big social moments would really help build excitement around it on campus. 💁‍♀️✨

As someone active in sorority life and connected with students across multiple chapters, I’d promote Blo Blow Dry Bar through authentic conversations, group get-ready moments, and social events where beauty and confidence are a big part of the experience. I’m passionate about beauty, wellness, and fashion, and because I live with and spend time around women from different sororities and social circles across campus, I can naturally introduce Blo as a fun and go-to part of event prep for formals, game days, and weekends out. I’d also share content around group appointments and “getting ready together” moments to create excitement and make Blo feel like a staple in campus social life.

My main goal is to create authentic engagement with audiences by bringing energy, personality, and strong styling that reflects the Stagecoach and Revolve Rodeo House atmosphere. I want to help increase brand visibility through positive in-person interactions and content that feels natural, memorable, and shareable. I’m especially excited to contribute to experiences that make people feel connected to the brand long after the event.