Media outreach is the best way to reach the widest range of people, with that said there is so much content on line that it is hard to know as a consumer what is legitimate. However, when a platform is associated with a university people (students especially) are much more likely to recognize a platform as a safe platform for them to use. With that said connecting to universities would be a great way to reach students in a way that would allow students to feel comfortable and safe using Home From College. I am a student at UCSB and could help you get in touch with the right people to bring this platform to our university.

On campus I have experience organizing groups, as I just recently started Y.E.S at UCSB with stands for youth empowerment in science. This club works with local underfunded elementary schools to educate students on stem related topics and careers. This has allowed me to learn a how to rally a group of people behind a common interest. Furthermore I was apart of a sorority and am currently apart of Ucsb’s club soccer team giving me many connections for potential events.

Alo yoga is absolutely killing the social media game right now. On social media it is almost seen as an honor to be asked to the Alo studio and smaller influences who love the brand will make posts for free boosting the brands awareness even more. Even at my one college (University of California Santa Barbara) sororities have held events wear girls are only wearing and posting Alo yoga products. They also follow and align with media trends very well. For example there is a trend amongst girls on social media called the “that girl” trend. It’s a trend that romanticizes wellness and health products and makes them very aesthetically pleasing and Alo Yoga products are often used in this trend further boosting their product. This brand is a perfect example that products and entire brands can be very successfully if they create a brand image and successfully market that image to the correct consumer. base