Content goes viral on TikTok when it catches your attention right away and feels real, not forced. The first few seconds matter a lot, so having a strong hook, quick pacing, and a trend or sound people already recognize helps pull viewers in. From my experience running the University of Tampa’s TikTok, the videos that perform best are the ones that feel relatable and show real student life or personality rather than something overly polished. When people watch all the way through, comment, or share with friends, the algorithm pushes it even more — which is what helps content take off.

Including both personally and professionally I am posting on social media daily.

Yes, I have hands-on experience in graphic design through both academic projects and real-world brand work. I regularly use tools like Canva, Visme, and CapCut to create social graphics, digital flyers, presentations, and branded content for the University of Tampa, client social accounts, and my own brand concepts. I’ve designed marketing materials such as event promotions, content calendars, pitch decks, and social media assets, always focusing on clean visual storytelling and brand consistency. My design experience supports my content creation and social strategy work by allowing me to execute ideas quickly and creatively while maintaining a strong visual identity.