As an upcoming senior, I have found many communities on my campus. In my sorority last year, I was the banner chair which allowed me to meet so many new people I never would have met. I am the vice president of the Language and World Business Student Association and am in the Project Management Chapter in East Tennessee which are communities centered around professionalism and future careers. As a peer mentor for underclassmen, I also have a chance to interact with freshman.

Vita Coco needs a rebranding. Yes coconut water is a refreshing drink, but there are so many ways to use it. Coconut water is also a healthy and tasty milk alternative. Since wellness is the craze on campuses now, it should be marketed as a healthy substitute in popular drinks like iced lattes or matcha lattes.

Although I haven’t held the official title of “Brand Ambassador,” I have a lot of relevant experience promoting programs and brands both in person and online.

As a member of the Language and World Business Student Association, I regularly table at events where I engage with students, spark their interest in the program, and communicate its value; all skills directly aligned with brand representation.

In addition, I’ve done outreach for a startup on campus by contacting professors and promoting the brand remotely. This taught me how to tailor messaging for different audiences and maintain a professional, persuasive tone.

Currently, in my internship, I’m involved in social media marketing and content creation, which has helped me develop an eye for what resonates with audiences and how to present a product in a visually compelling, engaging way.