To find and reach out to influencers for product seeding, start by identifying the right creators who align with SOMOS’s brand values. Use Instagram, TikTok, and YouTube to search relevant hashtags such as #MexicanFood, #EasyRecipes, and #LatinoEats. Platforms like Upfluence, AspireIQ, and Heepsy can also help find influencers with engaged audiences. Additionally, reviewing competitors’ collaborations can provide insight into who has successfully promoted similar products.

Once you’ve selected potential influencers, reach out professionally through direct messages or email. In a DM, keep it short and engaging, such as: "Hi [Name]! We love your content, especially your [specific post]. We think you’d love SOMOS—authentic, easy-to-make Mexican meals made in Mexico! We’d love to send you a PR package. Let us know if you’re interested, and we can coordinate shipping details!" If reaching out via email, personalize the message and include details about the brand, such as: "Hi [Name], we’re big fans of your content and love how you bring Mexican flavors to life! We make authentic, ready-to-use Mexican rice, beans, and sauces and would love to send you a PR package to try out. Let us know if you're interested, and we’ll arrange shipping!"

Once an influencer expresses interest, ask for their preferred mailing address and let them know when to expect the package. To streamline this process for multiple influencers, use a Google Form or Typeform to collect addresses efficiently. After the package is sent, follow up to confirm delivery and encourage them to tag SOMOS in their content. Engaging with their posts by commenting and sharing helps strengthen the relationship and increase brand visibility.

For SOMOS, I’d recommend seeding to influencers who align with Mexican cuisine, easy home cooking, and authentic food experiences.

1. @MexicanMadeMeatless (Nancy Lopez-McHugh) – A well-respected food blogger and content creator who specializes in authentic Mexican recipes with a modern, plant-based twist. Her audience values authenticity and easy home-cooked meals, making her a perfect fit for showcasing SOMOS products.

2. @chicanoeats (Esteban Castillo) – A best-selling author and food influencer who blends traditional Mexican flavors with vibrant, modern twists. His beautiful food photography and storytelling would elevate SOMOS’s brand presence.

3. @cookingconclaudia (Claudia Regalado) – A TikTok and Instagram chef who shares quick, approachable, and flavorful Mexican recipes. Her engaging, no-fuss style aligns perfectly with SOMOS’s mission of making cooking easier and more enjoyable.

These influencers bring both authenticity and wide reach, making them ideal for driving awareness and excitement around SOMOS products.

My biggest superpower is understanding and connecting with diverse audiences. I have a strong ability to analyze trends, craft compelling messages, and tailor content to resonate with different demographics. Whether it's through storytelling, data-driven insights, or social media engagement, I know how to create meaningful connections that drive brand engagement. My adaptability and creative problem-solving allow me to think outside the box, ensuring that marketing strategies are not only effective but also innovative and culturally relevant.