My approach to onboarding new partners efficiently focuses on clear communication, organization, and building strong relationships from the beginning. I believe the onboarding process should make partners feel supported and informed while also ensuring expectations are clearly established. I would start by providing a simple and structured introduction to the platform, explaining the campaign goals, timelines, and what is expected from them as creators. Making sure partners understand the process early helps prevent confusion later and allows them to feel confident about participating.Communication is also essential to an efficient onboarding process. I would maintain organized outreach and follow-up systems to ensure creators receive timely responses and all necessary information. This might include sharing onboarding materials, answering questions quickly, and checking in to make sure they feel comfortable with the campaign requirements. By creating an open line of communication, partners are more likely to engage fully and complete the onboarding process smoothly.My experience as the Vice President of External Affairs for my sorority strengthened many of the skills needed for this type of work. In that role, I was responsible for building relationships with external organizations, coordinating communication, and representing the sorority professionally. I often had to reach out to potential partners, explain our goals, and ensure collaborations ran smoothly. This experience taught me how to organize outreach, communicate expectations clearly, and build strong partnerships that benefit both sides.Overall, I approach onboarding as both an operational and relationship-building process. By staying organized, communicating clearly, and creating a positive experience for new partners, I can help ensure influencers feel excited to work with the brand and are set up for successful collaborations.

To identify influencers that align with a brand’s values, I would first make sure I clearly understand the brand’s mission, core values, and target audience. This includes understanding what the brand stands for, the type of message it wants to communicate, and the demographics it aims to reach. Having a clear picture of the brand’s identity helps me determine what type of creator would naturally represent the brand. For example, if a brand focuses on sustainability or wellness, I would look for influencers whose content consistently reflects those themes rather than creators who only mention them occasionally.Next, I would search for potential influencers across platforms like Instagram, TikTok, and YouTube using relevant hashtags, keywords, and niche communities related to the brand’s industry. I would also look at creators who have collaborated with similar brands or who already create content within that space. This helps ensure that the influencers I identify are already engaging with an audience that is interested in the brand’s category.After identifying potential creators, I would evaluate their content more closely to determine if their style, tone, and messaging genuinely align with the brand. I would review their recent posts to see if their values, storytelling, and overall aesthetic match the brand’s image. I would also pay attention to whether their previous brand partnerships feel authentic and natural to their content, which helps maintain credibility with their audience.I would also analyze engagement and audience quality, since follower count alone does not necessarily indicate influence. I would look at engagement rates, comment quality, and audience interaction to see how connected the influencer is with their community. Micro-influencers in particular can often be very effective because they tend to have highly engaged audiences and stronger trust with their followers.Finally, I would prioritize influencers who demonstrate genuine interest in the brand’s niche and who appear open to building long-term relationships with brands. By focusing on value alignment, audience relevance, and authentic engagement, I can help ensure that influencer partnerships feel natural and resonate with both the creator’s audience and the brand’s goals.

One time I successfully persuaded someone to try a new product was while working in Apple sales. A customer came in looking for a replacement laptop, certain they only wanted a basic model because they didn’t think they needed any advanced features. Instead of jumping right into a sales pitch, I asked questions about how they used their current device—what kind of work they did, how often they traveled, and what frustrations they had with their old laptop. Through that conversation, I learned that they were a small business owner who often multitasked and ran design programs that actually required stronger performance. I introduced them to the MacBook Pro, explaining how the M-series chip could handle their workload more efficiently, save battery life during travel, and integrate seamlessly with other Apple devices. To make the transition easier, I showed them how Apple’s Business Team could help set up their devices and manage their business purchases long-term. By connecting the product’s benefits directly to their needs, I helped them see the value beyond the price. They ended up purchasing the MacBook Pro and later returned to thank me, saying it improved their workflow and made their job easier. That experience reinforced for me how listening first, understanding the customer’s perspective, and presenting personalized solutions can turn curiosity into genuine trust and successful persuasion.