I ensure my reviews are honest and constructive by reacting in real time to the product for the first time. I believe with positives it is important to state anything I think is not the best, while still emphasizing that everyone has a different opinion as well as different skin!

Qualities I consider when reviewing beauty products are the effectiveness of the product, the ingredients, texture, scent (if applicable), packaging, as well as what sets it apart from other brands. I believe that these are all valuable things to consider and I truly believe that Pacifica exemplifies all of them because I genuinley do use their skincare products and can honestly say I love them.

Strategies I plan to use to effectively communicate product benefits by showing instead of telling my audience. I know how viewers tend to just scroll if they get bored, so I plan to show them how I incorporate it into my life every day as a college student and just how easy it can be. I also plan on getting my point across in a quick yet effective manner so viewers are drawn in from the very beginning. Above all else, I plan on being authentic and genuine since this is a product I do use and I would love to have the privilege of promoting it!