To create content efficiently, I use tools like Canva for graphics and templates, CapCut or InShot for editing short-form videos, and Pinterest and TikTok for inspiration. I also use Instagram’s built-in tools like Reels templates and trending audio to stay relevant. When planning content, I rely on Notes or Google Docs to organize captions, ideas, and post schedules. These tools help me stay creative while working quickly and staying on-brand.

I would start by researching the brand’s target audience and identifying what types of content perform well on platforms they engage with. From there, I’d look at current trends, seasonal events, and relevant hashtags to spark ideas. I also like to scroll through TikTok, Instagram, and Pinterest for inspiration and see how other creators are creatively showcasing similar products. Lastly, I’d brainstorm unique ways to incorporate the brand naturally into my own lifestyle to keep the content authentic and engaging.

While I haven’t promoted an app before, I’m a marketing major and recently completed a digital marketing internship, so I’m excited to apply my skills and experience to help promote and grow a brand I believe in.