A creative way I would lead sampling efforts for ColourPop both on and off campus is by making it interactive, playful, and shareable. On campus, I could host pop-up “makeup bars” where students can try products, experiment with looks, and take fun photos for social media. Since I’m rushing this spring, I could also bring ColourPop products into my sorority events, sharing them with my sisters in a fun, hands-on way that feels personal and engaging. Off campus or online, I’d create trend-driven videos showing friends testing products, reacting to new collabs, or trying bold, playful looks. By combining real-life experiences with shareable content, sampling becomes fun, memorable, and impossible to resist.

To engage my audience and promote ColourPop products, I would create content that is fun, relatable, and visually striking. I’d showcase products through tutorials, swatches, and trend-driven looks that highlight their versatility and playful colors. I’d also leverage the hype around ColourPop collabs by creating creative, shareable content that connects with my audience’s favorite fandoms or trends. Additionally, I would encourage interaction through polls, challenges, and Q&A-style content to get my followers involved, spark excitement, and make them feel part of the ColourPop community. By combining my love for the brand with engaging storytelling and authentic recommendations, I’d inspire my audience to try new products and share their own looks.

I love how fun and playful ColourPop’s products are; they make experimenting with makeup exciting and approachable. I’m also obsessed with the collabs they do, from pop culture icons to unique themes, because they’re always creative, on-trend, and something I can’t wait to try. ColourPop makes beauty feel accessible, colorful, and fun, and that’s exactly why I’m such a fan.