I stay creative and on trend by keeping up with what’s performing on TikTok and Instagram whether it’s trending sounds, editing styles, or aesthetics and then putting my own spin on them to fit my beauty, wellness, and lifestyle niche. I batch film content so I can test different formats and hooks, and I also pull inspiration from my everyday college life, routines, and style to keep my content authentic and relatable while still feeling current.

I have experience creating short-form social media content in the beauty and lifestyle space, with a focus on TikTok. My content combines a clean girl, realistic, and relatable aesthetic that resonates with a college audience. I specialize in trending hooks, aesthetic editing, and engaging captions that help posts perform well on the “For You” page. I’ve worked with brands in the health, wellness, and lifestyle categories, and I love creating authentic videos that showcase products in a way that feels natural while still driving engagement. My content often includes beauty routines, outfit styling, high-protein meals, and everyday lifestyle moments, which makes it easy to integrate brand features seamlessly.