She/Her
Sophia Hickey
Hi! I'm a content creator with 135k followers on TikTok! I go to school in Utah and love all things marketing, beauty, lifestyle, and outdoors.
My Socials
Endorsements
Top Earner
Recently Active
UGC Creator
Campus professional
About Me
University of Utah
Salt Lake City, UT, US
Marketing, management
Class of 2026
Salt Lake City, UT, USA
Skills
Interests
My Clubs and Associations
Chi Omega
One Love Ski Club
Interview Questions
Babe Original
Create Engaging Content for Babe Original
What social media platforms do you believe are best for promoting wellness and beauty products?
TikTok for sure. It’s where people discover new products the fastest and trust casual, real routines. Instagram is great for more aesthetic shots and repostable content. YouTube Shorts is also growing and pushes videos to new audiences. But TikTok is definitely the best place to get people actually talking about a product.
Babe Original
Create Engaging Content for Babe Original
How would you create content that feels authentic and engaging for a beauty brand?
Honestly, I keep it super real. I film how I actually use the product in my everyday routine and talk through what I like about it while I’m getting ready. I mix in quick GRWM clips, natural lighting, and close ups so people can see real texture and results. I avoid anything that feels overly produced. I want it to feel like a friend showing you their favorite product, not a scripted ad.
Marc Jacobs
Content Creator for Marc Jacobs UGC
What strategies would you use to engage young professional audiences?
I would use short videos, clear visuals, and simple messages that fit their busy lives. I would share helpful tips, real stories, and things that feel modern and relatable. I would also post on the platforms they use the most and keep the content fast, useful, and easy to connect with