Usually 3–5 days since I like to plan the concept, film, and edit right away while keeping the content fresh and relevant.

I’d keep the content high energy and fashion focused while making it feel like my usual game day posts so it blends seamlessly into my feed. I’d use quick, trendy transitions, upbeat audio, and bright, spirited visuals to grab attention, then layer in close ups of the bag’s leather, hardware, and compartments so it still feels elevated. I’d make sure the styling feels aspirational but approachable by mixing pieces my audience could recreate with their own game day looks so the Hammitt clear bag comes across as both the stylish and practical choice.

I’d definitely do Game Day Outfits and What’s in My Bag. I already love putting together spirited college looks for tailgates and game days, so styling the Hammitt clear bag to match my outfits would feel super natural. I also think a “What’s in My Bag” video would be perfect for showing how much fits inside, the organization, and the little details that make it stand out while still keeping it fun and personal.