Tineke Younger would be a great creator for Smash Kitchen to collaborate with because of her comfort cooking content, where Smash Kitchens condiments and sauces could naturally integrate into the final dish. Her audience trusts her recipes and tries to recreate them which can help with the reach of Smash Kitchens products. She has a big following on social media which would help grab a larger audience, while her authentic content that elevates everyday meals aligns well with this brand.

My approach would be to keep is personal and casual by referencing something specific from the creators content so that is does not feel mass-sent. I would introduce Smash Kitchen naturally and ask if they would be interested in our product instead of automatically pushing for them to post. My goal would be to try to create a genuine connection so that we could have a continuous relationship and they would post authentic content.

I would keep the language fun but aligning with Smash Kitchens brand voice. Here is some replies/comments I would use in the comment section

1. your fries just got a promotion🍟

2. better ingredients, same obsession

3. this is what elevating your plate looks like