One way of building brand awareness that would work well on my campus is through print media, specifically posting flyers in areas with heavy traffic. I have personally found out about many events this way, which I ended up attending, such as a student-run thrifting event. Another idea to build brand awareness would be creating an interactive graphic for social media, whether it be Instagram or TikTok.

I try to shop most often at thrift stores or by using apps such as Depop and Poshmark.

One thing that media brands can do to better appeal to Gen Z on TikTok is to post things that follow current TikTok trends, whether that be a certain dance, audio, or format that is trending on the app. This will catch the targeted audience's attention and they'll be more likely to watch for longer.