I think that people are drawn to this app for the same reason they like Snapchat: it can act as a visual diary of your life, as well as a means of communication. This app is similar in structure, but with a much more laidback feel. I think that showing students that they can keep a visual diary of their lives without the pressure of posting to stories with hundreds of followers or having to keep up with hundreds of replies every day would be the best way to market this aspect.

For a fall launch on campus, I think that the marketing should be focused towards the importance of friendship in life. With Thanksgiving/Friendsgiving and the holidays in general coming up around this time, a video that focuses on capturing the warmth and love in one's life through Poparazzi would be intriguing to students. I think that selling beanies, hoodies, and long-sleeved shirts would also be a great tabling tactic during this time. With the addition of hot chocolate and baked goods, the on-campus element would be secure. In terms of marketing off-campus, maintaining a "cozy" aesthetic on social media is perfect for the fall/winter months.