tiktok @sophcalandra

I just started an instagram for my tiktok, so not much of a presence just yet but it's @soph_calandra

This will actually be my first posted campaign, but I’m currently creating content for Fazit Beauty’s glitter freckles and already have a clear vision. I’m planning a chill GRWM that fits my usual vibe, showing how I’d actually use them for something like a concert or Disney night. I haven’t shared it yet, but I’m super intentional with what I post, and I’ve been growing my TikTok pretty quickly by leaning into authentic, visually strong content that doesn’t feel overly polished or forced. I’m excited to keep building off that.

I plan to capture the Ulta launch by visiting my local store and creating a GRWM-style video that spotlights Naked Sundays in an authentic, scroll-stopping way. I’ll film product close-ups on shelf, then cut to me incorporating it into my everyday skincare routine, all paired with a relaxed, voiceover-style narrative and trending audio. My content leans human-first, think laid-back edits, strong visuals, and storytelling that feels personal. The goal is to spotlight how easy SPF can be, while driving real curiosity and conversation around the brand’s Ulta debut.