She/Her
Sophie
Hi!!! I'm Sophie Nelson, and I am very interested in building a career through content creation!
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About Me
University of Tennessee - Knoxville
Class of 2029
University of Tennessee
finance
Class of 05/2029
Knoxville, TN, USA
Skills
Interests
Interview Questions
Elixir Shots
Social Media Strategist (Owned Channel)
Can you provide an example of a successful marketing campaign you have analyzed?
One marketing campaign that has recently stood out to me is Gap's "Better in Denim." Not only did this campaign have a massive reach, but it also prompted UGC. Through TikTok, many creators have posted content featuring them dancing along with the ad playing in the background.
Elixir Shots
Social Media Strategist (Owned Channel)
What's a way an IG account can get more followers?
Finding your audience is important. Once you identify your audience and their interests, you can target those specific niches by using features such as hashtags, paid promotions, and brand collaborations.
Elixir Shots
Social Media Strategist (Owned Channel)
How do you stay updated on the latest digital marketing trends?
I love staying up to date on current marketing trends by monitoring TikTok's Creator Search Insight tool to see what users are searching for. By knowing what an audience is looking for in the app, you are better able to curate content that will not only reach their screens but also catch their attention.