Research & Development!

One product category that I think is genuinely disrupting the beauty space right now is the rise of skincare–makeup hybrids. Consumers want results but they also want simplicity, so the products gaining the most traction are the ones that blend treatment, texture, and instant payoff. Brands like Caudalie are a great example of this shift. Their formulas focus heavily on antioxidant technology, barrier support, and clean yet effective ingredients, and what makes them disruptive is how they pair those benefits with a luxury feel and visible results. Products like Caudalie’s Vinoperfect serum changed the conversation around dark spot treatment because it offered a gentler, more natural alternative to traditional brighteners without sacrificing performance. It set a new standard for what “clean but effective” could look like.

yes!