Sonia
I’m a motivated student who enjoys trying new things and building my skills. I’m interested in opportunities that help me grow and learn.
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University of Warwick
Class of 2028
London, UK
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Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Brand-building content aims to earn trust, shape perception, and create belonging by storytelling, education, and community participation; its success is seen in reach, positive sentiment, engagement, and brand lift over time.
Purchase-driven content is tactical and action-oriented, highlighting concrete benefits, social proof, and a clear call to action to drive clicks, signups, or sales; its success is measured by CTR, conversions, AOV, and ROI.
The best approach uses both in a funnel: use brand content to warm audiences and establish credibility, then layer in conversion-focused messages (promos, promos codes, bundles, testimonials) to move them to action, while staying authentic and consistent in tone. For Sousa I’d pair educational, relatable clips that reinforce daily value with time-bound offers or ambassador codes to convert, making sure UGC and community signals support both objectives.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
One unique piece of content this week is a 60 second Instagram Reels or TikTok following a busy student from the gym to the library with Sousa as the one step post workout solution. The video uses fast cuts from opening the packet to pouring it into a shaker and taking a quick sip while walking. The on screen text would show 20g of protein and 1500 plus mg of electrolytes and the caption would invite viewers to share their Sousa moment with #SousaLiving for a feature.
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
First, I’d establish a relatable, credible voice with simple language, helpful tips, no over-promising. I’d use short-form videos like IG Reels or TikTok with educational carousels about recovery after working out and hydration.
Once my engaging content is made, I'd boost it by responding to comments, posting Q and A's in my story, posting polls, and going on lives.
Then I’d launch a campaign like #SousaLiving to show real student routines with Sousa, maybe giving small rewards for the most creative uses.
Finally, I’d measure success with engagement rate likes, comments, shares, saves, watch time on videos, and UGC participation, then iterate weekly.