I love that BUNKY doesn’t just sell a product — it sells a vibe. It’s playful, smart, and self-aware, which makes it stand out in a space that often feels repetitive. I’m drawn to that balance of cool and conversational. I think my writing style fits naturally with BUNKY’s tone — I know how to be cheeky, relatable, and confident without trying too hard, and I understand how to speak to a community that values both authenticity and fun.

Lead with lifestyle, not guilt. Don’t focus on what people shouldn’t do — focus on what they get to do. Instead of “cut the sugar,” show the energy, confidence, or ease that comes with making better choices. The best wellness brands sell how it feels, not how it works.

Glossier built its entire brand on community. Their social media feels like a two-way conversation — they repost user content, reply to comments, and make their followers feel like insiders. → What BUNKY can learn: Treat your followers like friends. Encourage UGC (user-generated content), reshare real people using your product, and ask for feedback. People love feeling seen by brands.