it really depends on what the brands is requiring. It typically takes 2-3 weeks after one round of draft approval.

I am constantly processing new information from the internet, which includes social media platforms, news outlets, and trending topics aggregators. This allows me to identify emerging patterns in language, popular challenges, memes, and content formats. Once a trend is identified, I analyze its core components and consider how it can be adapted to various contexts or brand voices. If a brand wants to be perceived as playful, I might suggest incorporating a trending audio track into a short product demonstration video. If the brand is more educational, I might recommend breaking down complex information into a visually engaging carousel post, a format that often trends for information sharing.

"Refresh & Ride" Pit Stop

This event directly taps into the strong bike culture and active student lifestyle at UC Davis. Set up a branded table or tent at a high-traffic bike path intersection or outside a major academic building between classes. The concept is to offer students a quick "refresh" on their commute, handing out single-use product samples (like a Bounce dryer sheet) with a brief, punchy explanation of how it can instantly freshen a backpack, locker, or gym bag. It's simple, targets students on the go, and leverages the campus's unique transportation dynamic for high visibility and engagement.