While I haven't directly managed an influencer marketing campaign, I have worked on social media engagement strategies that align with influencer outreach. During my marketing internship, I helped optimize Instagram content by auditing the account, curating engaging posts, and creating a hashtag strategy to increase reach. I also researched potential podcast collaborations to expand brand visibility. If given the opportunity, I would apply this experience to influencer marketing by identifying the right creators, crafting compelling outreach, and tracking campaign performance to ensure success.

I start by defining the campaign goals and target audience to ensure influencer alignment. Then, I research influencers who share MacroPlate’s values—healthy lifestyles, clean eating, and wellness. I analyze their engagement rate, authenticity, and audience demographics using tools like Instagram Insights, TikTok Creator Marketplace, or third-party platforms like Upfluence. I prioritize micro- and macro-influencers with a strong community and genuine engagement over just follower count. Finally, I review past brand collaborations to ensure credibility and effectiveness before outreach

During my marketing internship, I led an Instagram engagement revamp project. The goal was to shift from a reliance on reels and stories to a more structured and engaging Instagram grid. I audited the account, provided recommendations, and redesigned content to improve consistency and appeal. I also created a hashtag strategy and suggested podcast collaborations. Throughout the project, I coordinated with my supervisor, adjusted designs based on feedback, and ensured timely execution.