She/Her
Somali
I'm a marketing major at The University of Texas at San Antonio with a passion for beauty, fashion, and social media. I've led and contributed to multiple promotional campaigns for numerous businesses
Endorsements
Verified
Campus professional
About Me
univeristy of texas at san antonio
Class of 2027
The university of texas at san antonio
Marketing
Class of 05/2027
San Antonio, TX, USA
Skills
Interests
Interview Questions
Lasting Brilliance
Content Creator for Lasting Brilliance
Have you ever sold something online or in person? Share an example, big or small. Talk about what you learned from that selling experience
Over the course of my career, I’ve sold everything from $5 smoothies to thousand-dollar contracts. One standout experience was running my own business, where I learned that PR and personal branding are essential in sales. People don’t just buy a product—they buy into an experience and a feeling. With flowers especially, it’s never just about the arrangement—it’s about what it represents: love, celebration, comfort, or beauty. When you create content that taps into that emotional connection, you’re not just selling a bouquet—you’re offering a piece of a lifestyle. That’s what inspires people to share it, talk about it, and keep coming back.
Lasting Brilliance
Content Creator for Lasting Brilliance
What's your video creation process? How do you usually get your inspirations?
My video creation process usually starts with trend forecasting spotting emerging patterns in content, audio, and aesthetics before they peak. I pay close attention to the subtle elements that make certain videos go viral, like tone, pacing, or relatability. One thing I’ve learned is that audiences dislike content that feels like a traditional ad. That’s why I focus on creating videos that blend entertainment and value seamlessly, so the viewer enjoys the experience without feeling like they’re being sold to. My goal is to make content that feels organic but still drives results.
Lasting Brilliance
Content Creator for Lasting Brilliance
Tell me about a piece of content you made that got more engagement than usual. What do you think made it successful?
One piece of content that received significantly higher engagement was a TikTok video I made showing my suitcases full of clothes with the text overlay: 'I need a college it girl to tell me it’s okay to bring all my clothes to college.' I paired it with the song If Looks Could Kill by Destroy Lonely, which resonated with fashion-forward audiences due to lyrics like 'baby I’m a fashion demon.' I believe the post performed well because it tapped into a specific cultural niche—fashion-oriented Gen Z audiences—and used a trending sound and relatable text to prompt interaction. The combination of humor, aspirational identity, and a direct call for response made it highly engaging. Something I think could have made it more engaging is if some of the actual clothing pieces were from a popular brand and noticeable.