While I haven’t managed a brand account yet, here are two types of posts I’ve created that got strong engagement on my personal/practice account: A TikTok using a trending sound to show a “drink glow-up” – from simple ingredients to a stunning cocktail. It got great watch time and shares because of the transformation and visual appeal. An IG Reel showing a “weekend vibe” with friends + drinks – quick cuts, upbeat music, and a relatable caption. It sparked comments and saves because it captured a fun, real moment people love to recreate.

I haven’t led a full campaign yet, but I’ve actively practiced creating engaging content using trends, hooks, and storytelling that boost reach and interaction. Joining NIPTAYA would be a great opportunity to apply and grow these skills in a real-world setting.

My best tactic to get new views and engagement on IG and TikTok is creating fun, shareable content that feels organic—like drink recipes, party vibes, or “night out” moments—using trending sounds and formats. I pair that with strong hooks in the first 3 seconds, engaging captions, and collabs with micro-creators to tap into new audiences while keeping it authentic to NIPTAYA’s bold, social energy.