The content that works best for getting app downloads is relatable problem–solution content. Videos that start with a hook showing a common problem people have, then quickly show how the app solves it, tend to perform well. I also think short demos, “POV” scenarios, and quick tutorials work well because people can easily see how the app fits into their daily life and why they should try it.

I enjoy making relatable lifestyle content the most, especially short-form videos that feel natural, fun, and easy to connect with. I like content around everyday routines, campus life, food, wellness, and products or apps that fit into real life, because it feels more authentic and usually connects better with people.

I usually share things I’m excited about in a way that feels personal and genuine. I like showing why I actually like it, how I would use it in my everyday life, and what makes it useful or interesting. On social media, that usually means short relatable videos, stories, or posts that make it feel natural instead of overly promotional. In person, I usually talk about it casually with friends or in group settings and focus on what would make them care about it too.