She/Her/Hers, She/Her/Hers
Sofia
I am a business major at the University of Western Ontario with a specialization in consumer behaviour and I am studying to graduate from the Ivey School of Business' HBA program.
I am a business major at the University of Western Ontario with a specialization in consumer behaviour and I am studying to graduate from the Ivey School of Business' HBA program.
Endorsements
Campus professional
About Me
University of Western Ontario
Class of 2026
London, ON, Canada
Interests
Reading
School
Friends & family :)
Interview Questions
Countless.ai
Growth Strategist
Suppose you were in charge of ButcherBox's marketing (butcherbox.com). What would you guess are some significant segments of visitors to ButcherBox? How might ButcherBox approach marketing to these segments differently?
Some significant segments of visitors to butcher box would be 20-30 year olds as they are working adults who spend a lot of time in the workforce and who may not have as much time to shop at the grocery store. Also the tech aspect of it being an e-commerce store tells me that the main demographic would be 20-30 year olds as they are the most tech informed adult group.
Countless.ai
Growth Strategist
Our product enables e-commerce brands to personalize their website (images + text) to every visitor. What would you imagine are some different ways to segment visitors that a brand may want to use to personalize, and why?
Some ways to segment visitors that a brand may want to use personalize is to allow customers to make a membership where they can get personally greeted by name in their emails and website visits and this way we can keep track of their purchase variety and frequency to better cater to their interests and better market for those interests. We can then use this data to bring different images up for each customer based on their membership purchases and interests to increase sales.
Waag Bag
Social & Content Intern
Please brainstorm one social strategy you'd implement given the role.
one social strategy i'd implement given the role is to target dog owners from the ages of 18-25 as the target market and create marketing strategies such as tik toks and instagram posts for that age demographic