In terms of this brand specifically, I would describe it as a specialized, meditative, and functional beverage experience that brings about wellness in a new light. In the convoluted space of drink powders, Gotta provides a freshness by using an under-comprehended and represented ingredient: saffron. I would thus prioritize a thorough educational blurb in all content and packaging information about the benefits of saffron and how in comparison to competitors (using fillers and including other negatively researched ingredients) I would target the insecurity of believing in the competitive product by showcasing how this one excels in comparison for those who are health-conscious and want that peaceful and aesthetic routine but prioritize true ingredient functionality and safety.

Personally, I find that through ads, I am able to use my common grounds with those around me to provide them with clarity and authenticity about what a product truly provides me. Because I only would ever work with a brand I truly believe in, it is helpful to thus utilize a built up rapport through transparency and unifying characteristics to establish how truly effective a product and brand is in solving a problem or evoking a need. To be most authentic as possible, I think its important (especially in the world of AI and heavily filtered media) to be as "un-filtered" as possible, brining about a humanity to the space of media. This can look like: keeping in some very human cadences when speaking, being more unique and letting personality shine through--all things I pride myself on using intentionally and honestly. I also view content creation as an art form, it must evoke senses in a viewer: visual aesthetics, tactile cravings, satisfying sounds, great music etc

Throughout my experience both as a consumer and creator of various forms of media, I find that content for businesses works best when it is relatable and evokes some sort of physiological or psychological responses in the consumer. Scientifically, this can be though targeting specific ideal viewer responses through bringing about or triggering highly persuasive feelings like: hunger, thirst, joy, nostalgia, relief, craving, friendship, community, etc. These are things that really interest me as dual major in business and psychology, and things I have personally seen and used to have the upmost success from an ad, and to make sure that the ROI of a piece of content is much higher than any costs. I think these types of content are most triumphant, especially against concentrated market spaces and competitors, because they bring about an insatiable need to have the product to satisfy the emotion that is evoked by the ad experience. This also plays on the importance of association, tying a product to that specific emotion and response, and thus making it a remedy or means of achieving that goal in the eyes of the consumer. This can be adopted more to tailor to each product and viewer and can even be tailored to bring about a sense of loyalty--not merely a one-time purchase.