I am very familiar with Canva, I have used it for multiple school projects and I also used it for a side hustle that I had on Etsy. I've used it to create digital products as well as my logo on Etsy. I also have my certification with Adobe InDesign.

I think an effective ad creative for a beauty brand should be visually clean and eye-catching, clearly highlight the product benefits, and connect with the audience. It should also reflect the brand's style and create a feeling that makes people want to try the product.

I try to make content that's simple, clean, and engaging, whether it's a photo or video post. I like to use Canva for graphics, and I pay attention to colors, fonts, and layouts that match the brand's style. For video, I focus on keeping it short, authentic, and relatable, since that connects well on platforms like Tiktok and Instagram. I also look at what content performs well with the audience and use that as inspiration. My goal is always to make posts that are visually appealing and easy for people to connect with.