I would make sampling fun, interactive, and shareable so it feels like an experience rather than just a product trial. On campus, I could set up a mini pop-up or “tasting station” in high-traffic areas like the gym, library, or student center, with friends helping create excitement and letting students try products in a quick, convenient way. Off campus, I’d leverage social media by sending products to peers or micro-influencers with a fun challenge or reaction video prompt. I’d encourage students to post their experience, tag friends, and use a branded hashtag. By combining in-person energy with shareable online content, the sampling becomes interactive, social, and memorable, helping the buzz spread organically.

I would engage my audience by creating fun, relatable, and visually appealing content that shows how ColourPop products fit into everyday life. This could include makeup tutorials, “get ready with me” clips, trend-based challenges, and honest product reviews. I’d also highlight versatility—showing how a product can work for class, a night out, or a quick gym-to-study glow-up. On campus, I’d host mini pop-up demos, giveaways, and interactive experiences where students can try products and share their looks on social media. By combining engaging visuals, authentic reactions, and interactive experiences, I’d make ColourPop fun, accessible, and shareable for my peers.

What I love about ColourPop is how it makes beauty fun, accessible, and expressive. The brand stays on top of trends while still being affordable, which is huge for students. I also love how inclusive and creative ColourPop is — from the shade ranges to the constant new launches, there’s always something exciting. The products are high quality, easy to use, and perfect for experimenting with different looks without feeling intimidating. ColourPop really encourages creativity and individuality, which is what makes the brand stand out to me.