I previously worked with Stardust, a period tracking app, where I played a key role in creating content and managing posts across multiple social media platforms to drive brand awareness and visibility. My strategy focused on identifying trending sounds, relatable storytelling, and highly shareable content formats.Through these efforts, I helped Stardust achieve remarkable growth—including thousands of downloads overnightfollowing the success of several viral videos I created. In fact, many of the campaigns I worked on have continued to gain traction, with multiple videos still going viral today.This experience not only strengthened Stardust’s digital presence but also highlighted the power of authentic, trend-driven content in connecting with audiences and turning visibility into real, measurable results.

When I approach creating engaging educational content, I focus on making information feel clear, relatable, and fun, so it holds attention while still delivering value. For TikTok and Instagram especially, the hook in the first few seconds is critical, so I’d use trending sounds, captions, or quick questions that immediately speak to student struggles—like procrastination, study hacks, or managing deadlines. From there, I’d connect the content directly to TLDL by showing how the platform solves that challenge in a simple, visual way. I also make a point to stay on top of StudyTok trends, paying attention to what styles, sounds, and editing formats are performing well, and then adapting them with TLDL’s unique voice. To keep content fresh, I’d balance quick tips, relatable memes, and mini tutorials so the page feels both entertaining and useful. I also value feedback and iteration—tracking what resonates most with the audience and adjusting the style or approach to keep improving reach and engagement.

Honestly, I think an app that would really resonate with my friends is one that combines saving money with social sharing. Most of my friends are students or young professionals, so we’re always looking for ways to stretch our budgets—but we also love sharing little wins with each other. An app that automatically finds savings on everyday purchases, then lets you “flex” your savings in a fun, social way (almost like a game or challenge with friends) would get a lot of traction. Imagine earning badges or points for how much you saved in a week, then comparing with friends or unlocking small rewards. It’s practical, but also fun and community-driven, which makes it feel less like a finance tool and more like part of our lifestyle.