To make Saint James Tea a recognizable and loved brand on campus, I’d focus on making it part of students’ everyday lives. I’d bring the tea to events where people are already hanging out like campus fairs, wellness events, or sorority functions and set up some fun mini activations. Since I’m in Zeta Tau Alpha, I could also feature it at our sisterhood events and philanthropy week to build more brand exposure.

I’d incorporate Saint James naturally into my daily routines whether that’s sipping it during a study session, bringing it to a chapter meeting, or including it in a wellness day vlog and post content of those activities whilst tagging the brand along with some purchase links. I’d aim to make Saint James Tea a product that connects directly to how students live, shop, and refresh!

Since I am a proud member of the Greek organization Zeta Tau Alpha, I have a unique opportunity to authentically blend wellness, femininity, and community which are all things that align with Saint James Tea’s clean, refreshing vibe. With that being said, Zeta holds many important events throughout the year that go hand in hand with the vibes Saint James brings to the table so, I would be able to have tabling set up or create my own little activations within these on-campus events.