She/they , She/Her/Hers, They/Them/Theirs
Sofia
Hi my name is Sofia. I study psychology and work in the sector of comunication and marketing at Centro de Estudos Psicanalíticos (CEP)
Endorsements
Campus professional
About Me
Mackenzie presbyterian univesity
Class of 2028
São Paulo, State of São Paulo, Brazil
Interests
Interview Questions
AHYUN (ahyunskin.com)
Skincare Social Media & Influencer Marketing Intern
what are your favorite beauty & wellness brands and why?
Tatcha is my favorite beauty & welness brand.
I love this brand because it honors old Japonese beauty & welness, but with the technology innovate within tradition.
AHYUN (ahyunskin.com)
Skincare Social Media & Influencer Marketing Intern
How do you stay informed about the latest beauty industry trends?
Tiktok is the easiest way to see what is treading with gen z.
Most people would think that it is not a relaible source, but there are many dermathologist on tiktok that will explain how the products work and who will be benift the most.
I also follow influencer that rescue ancient beauty recipes.
MacroPlate
Influencer Marketing Intern
Can you describe a successful influencer marketing campaign you were involved in?
Our goal was to attract new students to the Center for Psychoanalytic Studies (CEP) in São Paulo. Our communications team had the idea of bringing Christian Dunker, a renowned Brazilian psychoanalyst, to give a lecture in person and online with the CEP. We published content from his work on our platform and on Dr. Dunker's profile, as well as emails showing the relevance and importance of the topic that would be discussed and publications with universities. The theater where the lecture was given was Full, 300 people, and the number of participants was double what was expected. After this lecture, several people contacted the CEP to join our institute, and many of them even started classes in March 2025.