At UCR, I helped introduce Her Campus to new students during orientation week by organizing an interactive info booth. We offered giveaways, shared stories about the club’s mission, and encouraged students to sign up for our newsletter and social media. To make it more engaging, I led a quick social media challenge where students posted photos with our booth using a custom hashtag. This boosted awareness and helped grow our online community. The event resulted in increased membership and stronger campus visibility for Her Campus, showing how a friendly, interactive approach can successfully introduce a brand to a new audience.

I engage shoppers by being friendly and approachable, offering samples, and quickly sharing Tache's key benefits. I adapt my approach to connect with people from different backgrounds and with varied taste preferences, making each interaction personal and welcoming. I listen to their feedback and answer questions to build trust, creating a positive experience that encourages them to try Tache.