S

She/Her, They/Them

Sofia

I am a recent graduate from the UIUC with a double major in marketing and management. I am passionate about creativity and dance.

I am a recent graduate from the UIUC with a double major in marketing and management. I am passionate about creativity and dance.

Endorsements

Campus professional

About Me

University of Illinois at Urbana-Champaign

Class of 2025


University of Illinois Urbana-Champaign

marketing and management, spanish


City Colleges of Chicago Harold Washington

accounting


Chicago, IL, USA

Skills

Canva (advanced)
Adobe Suite (intermediate)
Microsoft Suite (advanced)

Interests

Dance
Social media
Business

My Clubs and Associations

Association of Latino Professionals for America

Dance 2XSCaliente

Interview Questions

Deep Blue.

Content Creator for Sustainable Streetwear Brand

Deep Blue. Profile Image

If you were hired, how would you approach building out a content plan for Deep Blue?

First is by auditing previous content and doing research to understand what the current brand presence is. Once that's done and I have a better brand understanding, I'll look into what trends and videos align with Deep Blue, and start creating a social calendar that caters to all the different target demographics.

Deep Blue.

Content Creator for Sustainable Streetwear Brand

Deep Blue. Profile Image

What do you think is more important for a brand: going viral or building consistent community engagement? Why?

Building consistent brand engagement gives people a better insight into who you are, what makes you special and that there's a team behind the name and screen. By being able to build that consistency you're able to create more viral videos and moments that stand out.

Purple Elephant Media

TikTok UGC Creator – Beauty & Lifestyle App

Purple Elephant Media Profile Image

How do you stay on top of TikTok trends and incorporate them into your content?

I usually scroll regularly, but will save audios and clips that are currently trending. Then I'll look through trends that align with my current brand and profile.

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