She/Her, They/Them
Sofia
I am a recent graduate from the UIUC with a double major in marketing and management. I am passionate about creativity and dance.
Endorsements
Campus professional
About Me
University of Illinois at Urbana-Champaign
Class of 2025
University of Illinois Urbana-Champaign
marketing and management, spanish
City Colleges of Chicago Harold Washington
accounting
Chicago, IL, USA
Skills
Interests
My Clubs and Associations
Association of Latino Professionals for America
Dance 2XSCaliente
Interview Questions
Deep Blue.
Content Creator for Sustainable Streetwear Brand
If you were hired, how would you approach building out a content plan for Deep Blue?
First is by auditing previous content and doing research to understand what the current brand presence is. Once that's done and I have a better brand understanding, I'll look into what trends and videos align with Deep Blue, and start creating a social calendar that caters to all the different target demographics.
Deep Blue.
Content Creator for Sustainable Streetwear Brand
What do you think is more important for a brand: going viral or building consistent community engagement? Why?
Building consistent brand engagement gives people a better insight into who you are, what makes you special and that there's a team behind the name and screen. By being able to build that consistency you're able to create more viral videos and moments that stand out.
Purple Elephant Media
TikTok UGC Creator – Beauty & Lifestyle App
How do you stay on top of TikTok trends and incorporate them into your content?
I usually scroll regularly, but will save audios and clips that are currently trending. Then I'll look through trends that align with my current brand and profile.