Highlighting that a certain audience is on that app can go a long way. For example if there's a rise in college students using an app, leveraging an existing college user to talk about their positive experience can lead to a further increase in that target market.

Additionally, by framing an app as a problem that can be solved you can emphasize value but also need.

Something that is currently resonating well, especially with younger audiences, is the community aspect. How can an app bring people together (if relevant) and how can be people feel more connected to others or to what's around them?

I love making 'Come with me' style-videos on my personal page. Although it can feel repetitive, I am not only tapping into my local community and showing support for local businesses but also showing my interests and what i'm passionate about.

These videos are also the easiest to edit because they don't include me talking, and the clips are often just trimmed. By making these types of videos the easiest to edit, I can post business spotlights within a short turnaround as well.

In my professional role, I enjoy creating single graphics. Anything that is minimal but still makes a strong statement is gratifying because it shows that you don't always need to include things that are content heavy or text heavy to have a strong performance or keep an audience well-informed.

I create 1-minute engaging videos that start with a strong hook to emphasize that I'm not only passionate about this topic, but also keep potential viewers engaged.

By starting with a strong hook when making content about a relevant topic, I feel like I set myself up for success in terms of tone, what to expect from the video, etc.

From a non-social media POV, I usually send my friends links or articles whenever I find something that interests me and want to gauge other people's interest as well.