Sofia Profile Image

Sofia

Working towards a BS in Marketing, Specialization in Integrated Marketing Communications, with a minor in Digital and Social Media Studies at San Diego State University. An active member of SDSU Women...

Working towards a BS in Marketing, Specialization in Integrated Marketing Communications, with a minor in Digital and Social Media Studies at San Diego State University. An active member of SDSU Women in Business and Delta Gamma Sorority.

Endorsements

Top Earner

About Me

San Diego State University

Class of 2026

San Diego, CA, USA

Interests

Social media
Fashion design
Beauty

Interview Questions

Ellis Brooklyn

Ellis Brooklyn Summer Scents UGC Campaign

Ellis Brooklyn Profile Image

Have you participated in previous ellis brooklyn gigs?

No!

Ellis Brooklyn

Ellis Brooklyn Summer Scents UGC Campaign

Ellis Brooklyn Profile Image

Can you provide an example of a successful social media campaign you have created for a product launch?

For a recent product launch, I helped support a social campaign for a summer fragrance drop that was all about transporting people to a vacation mindset. I focused on creating content that felt effortless and sun-soaked — think golden-hour lighting, beachy textures, and playful copy that leaned into escapism. I also collaborated with micro-creators who embodied that vibe, which helped the launch feel authentic and aspirational. The content performed really well, especially on Reels, and we saw strong engagement from both existing fans and new audiences discovering the product for the first time.

Ellis Brooklyn

Ellis Brooklyn Summer Scents UGC Campaign

Ellis Brooklyn Profile Image

How do you ensure your content aligns with a brand's aesthetic and values?

I always start by getting super familiar with the brand — everything from their visual identity and tone of voice to the kind of community they speak to. I’ll look through their social content, website, product pages, and any recent campaigns to really understand the vibe and values. From there, I make sure any content I create feels like a natural extension of that world. Whether it’s the way something is styled, the lighting, or the captions, every detail should feel intentional and on-brand. My goal is to create content that not only looks good but also feels like it truly belongs to the brand.

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