While this may appear to be a minor adjustment, I recommend updating the candle images on the website. When you click on "Shop All Candles," you'll notice that the pictures lack consistency, which can potentially diminish the overall brand image. A more cohesive and consistent appearance across the website can enhance the brand's perceived luxury and reliability, thereby positively impacting the website's marketing effectiveness.

I possess a degree of expertise in VFX, but my primary focus and extensive experience revolve around video creation and filming. To elaborate, I've taken on various video projects, particularly at my time at Penn, ranging from crafting promotional videos to capturing dance team performances and much more.

In terms of creating brand assets, I am highly efficient. I can quickly generate a wide range of content and provide information, including offering design principles and guidance for brand assets. My strength lies in the speed and accuracy with which I can assist in the creation of visual elements, which can save time and resources. However, it's important to clarify that I do not possess creative thinking or creative problem-solving abilities. Creativity is a subjective human trait, and generating unique and original design concepts is typically the domain of human designers. So, while I can efficiently assist in the creation of brand assets, especially in providing information and design guidelines, the creative aspects of design, such as coming up with truly unique and innovative ideas, require human creative input. The most effective approach often involves combining my efficiency with human creativity to produce compelling and distinctive brand assets.