Sofia Profile Image

She/Her/Hers

Sofia

Senior Business Analytics and Retail Management student. Always pursuing opportunities to learn, I have experience in Marketing, Content Creation, Sales and Influencer Outreach, and PR.

Senior Business Analytics and Retail Management student. Always pursuing opportunities to learn, I have experience in Marketing, Content Creation, Sales and Influencer Outreach, and PR.

Endorsements

Campus professional

About Me

McGill University

business analytics

Class of 2024

Austin, TX, USA

Interests

Fashion
Fashion trends
Retail merchandising

Interview Questions

DAMDAM Tokyo

Community Management Intern

DAMDAM Tokyo Profile Image

Please add a link to your favorite skincare influencer, on any platform.

One of my favorite skincare influencers is Annie Dayoon, I love how knowledgeable she is about skincare, and how organic all her videos are. https://www.tiktok.com/@anniedayoon?_t=8efkEy3VybC&_r=1

AFMKTG

Growth Marketing & Social Media Management

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Listen to the Old Money Podcast Trailer (available where ever you listen to podcasts) and tell us A) two other podcasts the host should be a guest on & why and B) tell us your unique thoughts on the Old Money Aesthetic.

Absolutely loved the Old Money Podcast Trailer, and am so excited to see where and how the podcast grows. Two other podcasts I think the host should be a guest on are Working Title and Financial Feminist. Working Title would be a great way for Old Money to introduct itself to a new audience that would fit perfectly with Old Money's demographic. The host is a young professional and her podcast has a unique mix of organic, casual content and more business-minded, professional work. Additionally Financial Feminist would be great exposure for Old Money with individuals who are already passionate about finance and growing their income. I love the Old Money Aesthetic, as most people on social media do. I think the trend is extremely indicative of values our society is placing current importance on. For example the emphasis on lifelong pieces that are well-made and timeless is a nod to younger generations acknowledgement of sustainability and the circular economy. I also think high costs of living, economic uncertainty, and a suboptimal job market are all reasons why so many people are trying to emulate quiet luxury, fueled by constant real-time exposure of wealthy individuals on social media-- constantly creating a compare and consumerism mindset. Though generational wealth may not be accessible, the perfect look certainly is!

Baton Market

Virtual Assistant to Co-Founder

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Please talk about something you've done that demonstrates attention to detail.

As a business analytics student, attention to detail is a crucial skill I've honed, in addition to being a large part of my work style. One project where I showcased my strong attention to detail was my development of a movie reccommendation system. I developed a program that was designed to return top movies for users that input certain selection criteria. Developing that program, and learning analytics has allowed me to demonstrate a new level of attention to detail. In order to make sure my program ran, I had to meticulously check and test every line, and constantly be thinking of ways I could make my work more efficient.

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