S
She/Her/Hers
Sofia
I am an international business student at UBC specializing in marketing with a concentration in sustainability and social impact. I have interned at Sherwin Williams and Molson Coors. I have lived in ...
I am an international business student at UBC specializing in marketing with a concentration in sustainability and social impact. I have interned at Sherwin Williams and Molson Coors. I have lived in the United Stated, Brazil, China, and Canada
About Me
University of British Columbia
Class of 2024
Vancouver, BC, Canada
Interests
Social media
Travel
Marketing
Interview Questions
BOND
Social Influencer Marketing Intern
Give us an example of a brand's social campaign you really liked and why.
The Dove "Real Beauty" social media campaign from 2004 captivated me due to its genuine approach. The campaign harnessed the power of emotional marketing by celebrating diverse definitions of beauty. Leveraging user-generated content, it encouraged participation and community-building, a brilliant display of diversity marketing. The consistent brand message and visual identity across all channels showcased effective omnichannel marketing. By skillfully employing metrics, A/B testing, and mapping the customer journey, Dove ensured its message of real beauty reached and touched the hearts of countless individuals, including mine.