Sofia
My name is Sofia and i'm a college lifestyle content creator based in Colorado! I love the intersection between being outdoorsy, and girly, and love sharing my makeup and outfit for my adventures.
Endorsements
UGC Creator
About Me
Colorado Springs, CO, USA
Brands I Follow
Interview Questions
Ellis Brooklyn
Social Ads UGC Creator — Ellis Brooklyn
How would you creatively showcase our BANANA MILKSHAKE or VANILLA SALT scents in a short video?
I would showcase myself spraying them on in a very aesthetically pleasing way, making sure to showcase the packaging and show them while i get ready in the morning, with my caramel coffee or in the sunlight from my window. A great balance of showcasing the product being used and the vibe it creates of comfort.
Ellis Brooklyn
Social Ads UGC Creator — Ellis Brooklyn
What do you think makes UGC effective for fragrance advertising?
I believe UGC is effective because it feels more authentic to an audience and allows the viewer to see themselves more realistically using the product. In terms of fragrance, it feels authentic and reletable, especially since perfume is so personal to everyone. Because we cant actually smell perfume through a screen, UGC allows viewers to envision themselves as the creator and connect it with a visual they can relate to.