I ensure videos reflect a brand’s authentic narrative by aligning visuals, tone, and messaging with the brand’s core values and their target audience. I make sure to do research on the brand’s style and voice, then create content that feels natural, consistent, and true to their identity while still engaging and trendy.

I make beauty and wellness videos engaging by using trending sounds, quick cuts, and clear text overlays to help people who don't have their volume up still read the key points. I also focus on strong hooks in the first few seconds and storytelling techniques that keep viewers interested while showcasing the product or service authentically.

Yes, I’ve created UGC-style content for brands by producing authentic product reviews, lifestyle videos, and engaging social posts designed to feel natural and relatable. I focus on storytelling, trending formats, and audience connection to drive trust and engagement for the brand.