Root
UGC Content Committee
Please share a direct link to your TikTok account and any past content experience relevant to this role.
TikTok: _sofiagatti
I am the social media manager and co events coordinator for the Italian Culture and Language Organization at my school, University of San Diego. I coordinate events and then promote them on the Instagram page using posts and stories.
Root
UGC Content Committee
What's one snack brand that is killing their social strategy? Why?
One snack brand that I think is doing very well is Oreo. While Oreo is a known and loved brand, they continue to come out with new products. They advertise these new products on popular social media platforms like TikTok and Instagram. Since they are recognizable, I think that people are drawn to watch these ads because they want to see what new product this well-loved brand is advertising.
Female Founder World
Content Marketing & Event Intern
What's one content area of opportunity you'd first implement after starting this position?
I would first work on building a strong Instagram presence since Instagram is great for displaying the brands content. Next, I would build a strong TikTok presence since it is an engaging way to reach the target audience and lead them to the Instagram account for more information.