She/Her
Sneha
Pursuing Electronics and Communication Engineering, yet driven by a creative passion for design; blending technical precision with compelling storytelling and content writing.
About Me
VIT Bhopal University
Class of 2028
Bhopal, Madhya Pradesh, India
Interests
Interview Questions
MacroPlate
Influencer Marketing Intern
Can you describe a successful influencer marketing campaign you were involved in?
I haven't been involved in any yet but I'm looking forward to my first one.
MacroPlate
Influencer Marketing Intern
How do you approach identifying the right influencers for a campaign?
Start by clearly defining the campaign goals whether it's brand awareness, engagement, or conversions—so I know what kind of impact we’re aiming for. Then, I analyze the target audience to ensure we choose influencers whose followers align with our brand. I focus on engagement rate over follower count because real influence comes from interaction, not just reach. Tools like Upfluence and BuzzSumo help in finding potential influencers, but I also manually review their content, audience demographics, and past collaborations to check for authenticity. Ultimately, I look for influencers who naturally fit the brand and can create compelling, genuine content rather than just promotional post.
Inbox Zapper
Content Creator for Digital Product
Have you ever grown a fresh new social account before?
Not yet, but I'd be glad to start with this