A brand I think is absolutely crushing it on social media right now is Rhode. What they do really well is create content that feels super authentic and relatable while maintaining a polished, aspirational aesthetic. Their posts strike a perfect balance between lifestyle and product — showing their products in real-life moments without being overly salesy.They also engage their community by highlighting user-generated content, which builds trust and makes followers feel like part of the brand story. Plus, Rhode nails the mix of educational posts about skincare with fun, trendy visuals that keep people coming back. Overall, they’ve created a space where followers want to spend time, learn, and engage—not just scroll past.

I’m really excited about SONNI because it feels like more than just another sunscreen brand—it’s about empowering people to feel confident and protected in their own skin every day. I love how SONNI blends effective, clean formulas with a fresh, approachable vibe that doesn’t take itself too seriously but still takes sun care seriously.What you’re building isn’t just about sun protection—it’s about creating a community that values self-care, wellness, and sustainability, all wrapped up in products that actually make people want to wear sunscreen regularly. As someone who’s passionate about skincare and thoughtful brands, I’d be thrilled to be part of a team that’s changing how people think about and use sunscreen—making it feel natural, fun, and essential.

While I haven’t directly managed a social media campaign yet, I have created comprehensive media plans for a nonprofit client through my work with Students Consulting for Nonprofit Organizations (SCNO). In that role, I developed strategies focused on increasing engagement, awareness, and donations by identifying target audiences, selecting appropriate platforms, and recommending content themes and posting schedules.This experience gave me valuable insight into how to craft media plans that align with organizational goals and connect authentically with the audience — skills I’m excited to apply and build on in future campaign management opportunities.