I would hand out and hang 100 flyers in high visibility areas across campus, where students naturally gather and are most likely to use Uber and Uber Eats. This includes Turlington Plaza, which has constant foot traffic throughout the day, as well as campus libraries, where students study late and order food regularly. I would target different dorms and apartment complexes around campus, as most people never want to get out of bed and can order in a comforting Uber Eats meal on Valentine's Day! Another place I would distribute would be recreational and sports areas, as students usually need a ride or food before and after activities. Focusing on these locations will help ensure the campaign reaches a wide variety of students.

For Valentine’s Day weekend, I plan to promote Uber’s Valentine’s concierge campaign through a Galentine’s Uber Eats event. I will host a Galentine’s with friends, ordering food through Uber Eats to highlight how convenient and easy the app is to use. The event will be styled in a fun, Valentine’s day themed way and promoted on social media, including TikTok, with content that showcases ordering and preparing for the event using Uber Eats. Throughout the weekend, I will support the campaign by hanging flyers in high traffic campus locations, group chats, and posting consistently across my social platforms to drive awareness and engagement. Valentine’s weekend is a great time for food delivery and rides, making it the perfect opportunity to showcase how Uber helps students move around campus while everyone is able to enjoy their favorite meals.

I am involved in several campus organizations at the University of Florida. I serve as Vice President of Academic Affairs for my sorority, where I help communicate with large groups of students and support engagement within our chapter. I am the Marketing and Communications Director for Spread Cream Cheese Not Hate, creating promotional content and messaging to increase awareness and participation across campus. In addition, I’m involved with Dance Marathon at UF, where I support campus events and fundraising initiatives, gaining experience in outreach, tabling, and promotion. These roles have helped me engage with students through group chats, social media, and events held in person which has given me skills that align perfectly with representing a brand like Uber on the University of Florida campus.