If I could choose one store to initially put Margin products, it would be Sephora. I have a few reasons behind putting the brand in this massive beauty, skincare, and hair product retailer. First off, it is an international company, which sets it a part from similar beauty retailers such as Ulta or even Target. I've learned first hand in my international business and marketing classes the importance of global brands and companies inserting themselves on this level. Secondly, when thinking about majority of their target market, the customer base is majority young female consumers. Those who often accompany these customers are boyfriends, husbands, brothers, male identifying friends, etc. The shopping experience in Sephora can be seen as unpleasant since there are no products for them to purchase or browse while their counterpart has the entire store to consider. By putting Margin products in Sephora, there is now a company that caters to an entirely new customer base. Mens beauty is a subject that can sometimes be quiet or even taboo, and they will be exposed to a range of products that can benefit them. They can purchase them, or at the least, become aware of the mens beauty space and products that DO exist in the world, even though they are not always at the forefront.